Google has confirmed that the page experience upgrade has reached desktop search results. Now it’s time to evaluate the results. The update began rolling out on desktop on February 22 and was completed nine days later on March 3. The rollout of the google page experience update on mobile, on the other hand, took two and a half months. You can start evaluating the impact on your search rankings now that Google has announced the end of the desktop rollout.
Criteria For Updating The Desktop Page Experience
Many of the ranking elements in google page experience upgrade for desktop search are the same as those in the algorithm that launched on the mobile search last year.
Ranking factors for desktop page experience include:
- HTTPS Security Absence of obtrusive interstitials Core Web Vitals (LCP + CLS + FID)
- Desktop Google Page Experience November 2021, screenshot from developers.google.com/search/blog.
- You will not benefit from the google page experience ranking boost on the desktop if your website fails to match any of the aforementioned requirements.
It means that sites that fulfil google page experience may rank higher than you, causing your pages to rank lower. As a result, increasing your google page experience score can help you reclaim those rankings and stay competitive. It’s simple to figure out which part of the page experience upgrade you should concentrate on.
- Is your website secure? If you answered yes, you can rule this out.
- Is your website cluttered with ads? If the answer is no, you can rule this out.
- Do the Core Web Vitals thresholds apply to your site? If you’re not sure, put it to the test.
Google page experience report in Search Console uses real-world data to show how your pages perform for each statistic. Many additional Google tools, such as page speed insights, Lighthouse, and Chrome DevTools, include Core Web Vitals analysis. You may even use a Chrome extension to check Core Web Vitals on a per-page basis.
Utilize these tools to evaluate which pages require additional optimization in order to meet google page experience criteria. It’s crucial to remember that google page experience isn’t everything. You won’t automatically rank higher if your green google page experience ratings are higher, and you won’t automatically rank lower if your scores are lower.
The Effect of the Google Ranking Update on Desktop Page Experience
On or after March 3, website owners may have observed ranking fluctuation due to the google page experience update. To see if the desktop update has had an impact on your website’s organic search engine optimization performance, utilise tools like Google Search Console (GSC) and page speed insights to examine your user experience score.
Pages that are red or yellow indicate a significant drop in google page experience ranking. The google page experience upgrade may have caused ranking drops that happened on or after March 3. In this scenario, you must investigate the reasons for your low google page experience score and optimise your website accordingly to improve user experience.
How to Improve the Desktop User Experience
While the desktop google page experience upgrade does not offer significant changes, SEO experts nevertheless recommend that your website’s user experience be optimised. One of the most important Google search upgrades for ranking sites in search results is page experience. As a result, failing to improve user experience impacts your site’s crawl ability and indexability, as well as the possibility of ranking fluctuations.
Here are some suggestions for improving your page experience score and ensuring a great user experience on your website:
- Use tools like GSC, page speed insights, and Lighthouse to continuously monitor and evaluate your website’s page experience metrics, such as page load time.
- Use the CrUX dashboard to collect customer feedback on their site experience.
- Focus on issues that result in low-performance scores.
- Follow recommended practices for google page experience.
- Consult a reputable site design and SEO firm for technical SEO services and to guarantee that your optimization efforts are on track.
FAQs | Google Page Experience
What are the metrics? Why do they matter to users?
User-centric metrics are key to improving website usability. Largest Contentful Paint measures viewership. First Interaction Delay gauges a website’s responsiveness to clicks and forms. This metric evaluates how often page elements shift when a reader or user engages.
Does Google propose that all of my pages meet these criteria and their advantages?
For optimal user experience across all pages, websites should meet these three benchmarks. Some pages may exceed Core Web Vitals criteria while others don’t. The immediate benefit is a better user experience for your site’s visitors, but a common set of user experience measurements and standards across all websites is needed for a healthy online ecosystem.
Can a website achieve the necessary criteria without AMP?
True Core Web Vitals suggestions can be found at web.dev/vitals. Adopting AMP has these web development best practices built in.
Does my Progressive Web App website match the recommended requirements?
No, because this depends on the architecture of the Progressive Web App and how users interact with it. Every website, PWA or not, must prioritise loading speed, interaction, and layout stability. All PWAs should follow Core Web Vitals.
Can a Single-Page-Application-based website achieve the specified thresholds?
CWE assesses the end-user experience of a web page, not the technologies or architectures used to deliver it. Single Page Application layout changes, input latency, and contentful paints must be considered. Different designs may have different friction spots that must be handled. User experience matters regardless of the architecture.