When it comes to displaying Marketing Data, digital marketers apply numerous scientific methodologies and technologies. Among these methods is the use of a digital marketing dashboard. The digital marketing dashboard provides Marketers’ teams with intuitive and aesthetically pleasing visualizations of the KPIs (Key Success Indicators) and metrics commonly used to monitor their performance.
Consequently, what is a digital marketing dashboard? Data Visualisations are used to display marketing analytics, key performance indicators, and metrics. They are intended to provide teams with a real-time view of the company’s present performance.
What Is A Dashboard For Marketing?
A digital marketing dashboard is a tool used to monitor and present KPIs in order to analyse Marketing and business activities across numerous channels and over time. It is also a means for a marketing agency to communicate the worth of their work to their clients. Digital marketing strategies are ideal for PingMedia, the best digital marketing agency to display the real-time results of their many Marketing initiatives.
The power to promptly and effectively analyse KPIs from a variety of advertising activities is essential so that marketing professionals may demonstrate their strategies to their partners at any moment.
Advantages Of The Digital Marketing Dashboard
Strategy Dashboards can aid in highlighting soft metrics (commitment, interaction, awareness, and so on). However, you will need a digital marketing strategies that can provide hard metrics (such as the internal rate of return and the net present value of your current campaigns) in addition to web-based analytics (for example, bounce rate, total visits, CTR, etc.). This is why PingMedia recommend you to utilise some of their best digital marketing strategies. Following are a few more reasons why having a digital marketing dashboard would be quite beneficial for your business:
- It allows you to tailor your Dashboard to your needs.
- It helps track the effectiveness of advertising campaigns.
- It maintains your group’s position.
- It makes effective choices.
What Makes A Digital Marketing Dashboard Effective?
Depending on your business’s objectives and KPI for marketing operations, a good digital marketing dashboard should:
- answer your queries – a strong marketing dashboard contains all the metrics you want to see and allows you to generate more sophisticated ones, such as ROMI, which may require additional calculation.
- Be adaptable and scalable – a quality marketing dashboard will let the addition of new marketing measures and the manipulation of enormous data sets.
- If you are creating a marketing dashboard for your team or board members, it should be straightforward and simple to comprehend.
- Today, data leaking is a significant concern. If you plan to employ third-party solutions to develop your marketing dashboard, be sure to carefully review their privacy policies; and give viewers up-to-date information.
What Software Should Digital Marketing Dashboards Be Built With?
This will directly depend on the following factors:
- what queries should be answered by the dashboard?
- who will be reading the dashboard?
- how many applications should be linked to the dashboard?
- more resources, including your time and budget.
The Most Prominent Kinds Of Digital Marketing Dashboards
1. Marketing Performance Dashboard
A Marketing Performance Dashboard focuses on providing a high-level view of the key performance indicators and overall conversion funnel, displaying the funnel along with other related metrics in digital marketing, in order to assist marketers in developing a marketing strategy and making informed decisions regarding conversions, revenue, and the source of these conversions.
Each lead, website visit, and victory is assigned a quantifiable value so that marketers may measure the performance of their marketing campaigns. On a marketing performance dashboard, typical KPIs and data include return on marketing investment, goal completion rate, traffic sources, and purchase funnel. The metrics dashboard is an analgesic and a decision-making enhancer.
2. Digital Marketing Dashboard
Dashboards for digital marketing can be used to track the performance of an organization’s online marketing initiatives. This type of dashboard enables you to monitor your campaigns and other digital marketing strategies in real time, enabling you to make informed decisions regarding how to use your marketing budget.
Digital marketers must track many KPIs across multiple channels, including social media, advertising, email marketing, the website, and lead generation. Displaying data for lead generation metrics and site analytics metrics, the digital marketing dashboard focuses on lead generation data and target progress.
3. SEO Reporting Dashboard
An SEO analytics dashboard can be viewed as a centralised location for all of your company’s data, providing a comprehensive view of your SEO performance from many angles using a number of indicators.
SEO is a vital task for any team, and marketers utilise different SEO KPIs and metrics to track month-over-month changes in the performance of their website for organic search results.
A dashboard for SEO can aid in identifying sections of a website that require additional optimization, the most effective keywords, the best-performing pages, and much more. SEO’s purpose is to increase traffic to a website or web page by backlinking, internal linking, and keyword tracking, among other techniques.
4. eCommerce Marketing Dashboard
This form of marketing dashboard provides a centralised spot for data aggregation that influences your company’s day-to-day activities, marketing strategy, budget, and, ultimately, decisions. What is tracked on an eCommerce digital marketing dashboard depends on your specific data objectives.
The eCommerce digital marketing dashboard displays the information and KPIs that eCommerce site marketers must continuously monitor. This type of digital marketing dashboard allows you to track metrics such as cost per lead, web traffic sources, return on marketing investment (ROI), monthly recurring revenue (MRR), annual recurring revenue (ARR), churn rate, retention, new subscribers, added to cart, sales by contact method, and goal completion rate.
5. Amazon Marketing Console
If you’re utilising Amazon, Shopify, or another platform to drive your online sales, you may wish to create a dashboard based only on data from this platform or integrate many data sources if your marketing pipeline involves more than one platform.
If you’re interested in learning how to get your data from Amazon and load it into this type of dashboard, you can schedule a free chat with one of our PingMedia specialists.
6. Search Engine Marketing
A search engine marketing dashboard examines website performance in real-time, allowing you to track how your website is performing in relation to your marketing goals by focusing on both a high-level and an in-depth view of your site’s performance over many timeframes.
This dashboard allows you to watch search engine marketing metrics such as online conversions, page views, and visitors to analyse website performance. Each use-case for search engine marketing provides a unique view of your website’s performance, such as eCommerce, user experience, SEO, social media, and digital marketing strategies.
Among the top metrics and KPIs monitored by a dashboard are the bounce rate, page views, website visitors, pages viewed per session, referral traffic, unique and new visitors, and traffic sources.
7. Social Media Console
A social media marketing dashboard displays the relationship between social performance and website performance, allowing you to evaluate the success of your social media operations ( Facebook Ads, Twitter, Snapchat Ads etc.)
Although social media marketing is one of the most essential marketing platforms today, savvy marketers understand that their social efforts should affect wider business goals. This dashboard is frequently used to monitor metrics and KPIs such as social interactions, traffic sources, and target completion rate.
Need Assistance Constructing Your Marketing Dashboard?
Marketing dashboards are our bread and butter at PingMedia. We assist marketers in collecting data from numerous channels and entering it into a centralised dashboard. All of your data is updated in real-time, making it simple to analyse and generate visualisations in a matter of minutes. Using a dashboard to organise your data and generate reports might save you between 10 and 40 hours each week.
